Month: May 2018

The Importance of Being a Destination Store: Understanding Individual Customers and Creating Relationships

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To be a destination store for customers—that is every retail business owner’s wish. A destination store is the retail store that a person thinks of first when he or she wants to buy something. The same definition applies to products. Manufacturers want their products to be those that customers think of first. To be customers’ “destination” means that the store or product has customers’ support, and sales depend on how many such customers a business has. (From Chisounomori, an information magazine published by Fujitsu Research Institute)

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Leading Business to Success with New Digital Transformation Achieved through Co-creation (Part 1)

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Amid ongoing digitalization in various industries, building an ecosystem for creating innovation through collaboration between multiple organizations by using technology is becoming an important key to solving diverse social issues. During the keynote speech “Human Centric Innovation Co-creation for Success” at the Fujitsu Forum 2018 held May 17-18, 2018, Fujitsu presented business results and customer case studies brought by co-creation. [Fujitsu Forum 2018 Keynote Speech Report]

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[Flash Report: Part 2/2] Using Cutting-edge AI and IoT to Take on the Challenge of Digital Transformation Together with Customers: Fujitsu Forum 2018 Event Report

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Fujitsu Forum 2018 was held from May 17–18, 2018 at the Tokyo International Forum in Japan. This year’s theme was “Human Centric Innovation: Co-creation for Success.” At the forum, Fujitsu introduced outcomes and success factors achieved through co-creation with customers and strategic partners by hosting a variety of seminars and exhibition demonstrations to showcase cutting-edge technologies. For this event, the exhibition was divided into the “Success Zone” and the “Technology Zone.” This part of the report describes the highlights of the exhibitions in the Technology Zone with a focus on advanced technologies that accelerate digital transformation.

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