Month: August 2019

Progressive’s ‘Network’ Of Marketing Characters Grows To 9, With Flo Still At the Center

Source: Forbes Leadership On:

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For Progressive Insurance, Flo is only one in a growing cast of brand characters that CMO Jeff Charney has come to call a “network.” There’s now a total of nine different marketing characters that support various aspects of the company’s efforts in auto, home and other types of insurance coverage.