Source: Fast Company Magazine On:
Fashion and manufacturing contributes to about a tenth of the world’s greenhouse gases. But startups are showing their more established counterparts how to build carbon-neutral businesses.
In 2005, a decade before he would launch the sustainable sneaker brand Allbirds, Joey Zwillinger realized that climate change was the existential threat facing humanity. As a recent college graduate, Zwillinger wanted to work in the clean energy sector, which forced him to come face-to-face with the data about how poorly humans would fare in an overheated planet. “This was the most important generational problem that we were going to face,” he says.