Source: Fast Company Magazine On:
“You go, girl!”–Christian Dior
Some brands never forget to post on 9/11. They can’t resist the siren’s song of easy Patriotism Points™ on the anniversary of one of the U.S.’s deadliest tragedies. “God bless the U.S.A . . . and also our chicken sliders” seems to be the message from the good folks at White Castle. But while 9/11 is easily the most cringeworthy occasion for brands to use hashtag marketing, it’s far from the only one. Don’t sleep on International Women’s Day (IWD), which is today and coming on very strong.
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