Apple’s Special Event intro is a psychedelic ode to Apple’s own advertising

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Source: Fast Company Magazine On:

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This is why you love Apple. (Or think it’s a cult.)

How do you introduce an event that you explicitly call a “Special Event”? It needs to be pretty damned special, right? For Monday’s corporate mass service around new products like TV Channels, Arcade, and a titanium card that will allow you to pay for things in the absence of cash (the future!), Apple marketers decided to kick things off with a thrillingly psychedelic paean to . . . themselves.

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