Beating the Giants: Zhongliang’s Strategy for Growth

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Stories of success in China’s real estate market invariably come from the country’s largest firms. But not always. The stunning rise of China’s Zhongliang Group Limited is one such exception. Its triumph is a reminder that strategy, not scale, anchors a firm’s competitiveness. Zhongliang, founded in China’s entrepreneurial heartland of Wenzhou, experienced rapid national expansion

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