BrandPost: Data: The Missing Link in Many Digital Transformations

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In a recent survey conducted by the BizOps coalition, 97% of respondents stated that data-related challenges are restricting the business’ ability to access information.Out of all the findings from the survey, this statistic concerns me the most. Quite simply, you can’t compete in most markets today without knowing where your business stands—and that takes data. A decade ago, data was something most executives used on a quarterly or annual basis to assess where their businesses stood. Today, if you are only reviewing business outcomes quarterly, you are likely to start losing significant market share, fast.  To read this article in full, please click here

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In a recent survey conducted by the BizOps coalition, 97% of respondents stated that data-related challenges are restricting the business’ ability to access information.

Out of all the findings from the survey, this statistic concerns me the most. Quite simply, you can’t compete in most markets today without knowing where your business stands—and that takes data. A decade ago, data was something most executives used on a quarterly or annual basis to assess where their businesses stood. Today, if you are only reviewing business outcomes quarterly, you are likely to start losing significant market share, fast.  

To read this article in full, please click here

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