BrandPost: Driving a culture of innovation

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In today’s ever evolving and competitive business landscape, organizations that foster and encourage innovation will gain the upper hand.Commonly, in software businesses, it’s those in marketing and sales that are considered an organization’s “creative talent,” but it’s important not to overlook the imagination of all members of the staff including engineers and technologists ­­­– problem-solving itself is a creative process. While they deal with code and logic to solve problems, inspiration and ingenuity exist to think laterally and conquer challenges in new and unique ways.Providing the space to be creative Often, however, day-to-day work can stifle creativity. Meetings, calls, and emails can interrupt trains of thought; plus, with the high levels of productivity expected from employees, they often become laser focused on the task at hand. There’s simply no space for thoughts to stray, and often it’s in these moments that creativity has a chance to truly flourish.To read this article in full, please click here

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In today’s ever evolving and competitive business landscape, organizations that foster and encourage innovation will gain the upper hand.

Commonly, in software businesses, it’s those in marketing and sales that are considered an organization’s “creative talent,” but it’s important not to overlook the imagination of all members of the staff including engineers and technologists ­­­– problem-solving itself is a creative process. While they deal with code and logic to solve problems, inspiration and ingenuity exist to think laterally and conquer challenges in new and unique ways.

Providing the space to be creative

Often, however, day-to-day work can stifle creativity. Meetings, calls, and emails can interrupt trains of thought; plus, with the high levels of productivity expected from employees, they often become laser focused on the task at hand. There’s simply no space for thoughts to stray, and often it’s in these moments that creativity has a chance to truly flourish.

To read this article in full, please click here

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