BrandPost: How to Become an Automation Achiever

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When we talk about automation, we’re talking about software that helps with business challenges. This can range from improving customer loyalty to streamlining operations or improving efficiency. And, in my experience, I’ve found that these are things every business wants to improve.Why is automation important? Aside from the business needs I mentioned above, the COVID-19 pandemic has really underscored how important automation is.In the past year, a lot of things have changed; for me, it boils down to three key takeaways: Digital engagement is critical: We’ve seen that online companies are booming while brick and mortar businesses are struggling. People are even ordering their groceries online. Customers are now three times more likely to interact with brands digitally, and they’re choosing digital interactions about 80% of the time [1]. From an automation view, this leads us to ask, “How can I make sure my customers have a great digital experience?” Work has changed: Many people are still working from home full-time, and more than 60% of companies are saying that they’re never going back to the way things were run before COVID [2]. With automation, we’d ask, “How can I help my employees thrive in this new way of working?” Technology matters: Looking back, we can see that companies that invested in technology before the pandemic came out ahead. In fact, tech-savvy organizations outperformed their peers by an average of 6 percentage points [3]. With automation, we’d ask, “How can new technology help me solve my biggest challenges?” What does it

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When we talk about automation, we’re talking about software that helps with business challenges. This can range from improving customer loyalty to streamlining operations or improving efficiency. And, in my experience, I’ve found that these are things every business wants to improve.

Why is automation important?

Aside from the business needs I mentioned above, the COVID-19 pandemic has really underscored how important automation is.

In the past year, a lot of things have changed; for me, it boils down to three key takeaways:

  1. Digital engagement is critical: We’ve seen that online companies are booming while brick and mortar businesses are struggling. People are even ordering their groceries online. Customers are now three times more likely to interact with brands digitally, and they’re choosing digital interactions about 80% of the time [1]. From an automation view, this leads us to ask, “How can I make sure my customers have a great digital experience?”
  2. Work has changed: Many people are still working from home full-time, and more than 60% of companies are saying that they’re never going back to the way things were run before COVID [2]. With automation, we’d ask, “How can I help my employees thrive in this new way of working?”
  3. Technology matters: Looking back, we can see that companies that invested in technology before the pandemic came out ahead. In fact, tech-savvy organizations outperformed their peers by an average of 6 percentage points [3]. With automation, we’d ask, “How can new technology help me solve my biggest challenges?”

What does it mean to be an automation achiever?

An automation achiever thinks ahead, thinks strategically, and works ahead.

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