Source: CIO Magazine On:
Last year, my team of developers and architects was moved to the marketing function as part of a broader company-wide reorganization.
Developers and marketers? It seemed like an odd marriage. My small engineering team has historically focused on innovation and the use of our products to demonstrate “the art of the possible.”
We still do these things, but we’re now working alongside skilled but mostly non-technical professionals. My hope is this new virtual proximity will lead to more collaboration between developers and marketers—and create new “citizen developers” in the process.