BrandPost: The Secret Behind the NBA’s Triumphant Return to Play

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“The operational teams who were focused on creating a great fan experience—they are the unsung heroes of the NBA.”That’s Krishna Bhagavathula, the National Basketball Association’s chief technology officer, speaking of the back-office warriors who brought basketball back to fans in the midst of a pandemic.When the Covid-19 crisis arrived and disrupted nearly every business around the world, few industries were as hard-hit as live events—concerts, conventions, sports. As many leagues struggled to adapt, the NBA looked for ways to restart its own season.Their solution? Play on in isolation.At a reported cost of $190 million, the NBA’s custom-built isolation zone, just outside of Orlando, Florida, welcomed 22 of the NBA’s 30 teams. There, in July, they resumed training and ultimately played in a safe, Covid-19-free environment.To read this article in full, please click here

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“The operational teams who were focused on creating a great fan experience—they are the unsung heroes of the NBA.”

That’s Krishna Bhagavathula, the National Basketball Association’s chief technology officer, speaking of the back-office warriors who brought basketball back to fans in the midst of a pandemic.

When the Covid-19 crisis arrived and disrupted nearly every business around the world, few industries were as hard-hit as live events—concerts, conventions, sports. As many leagues struggled to adapt, the NBA looked for ways to restart its own season.

Their solution? Play on in isolation.

At a reported cost of $190 million, the NBA’s custom-built isolation zone, just outside of Orlando, Florida, welcomed 22 of the NBA’s 30 teams. There, in July, they resumed training and ultimately played in a safe, Covid-19-free environment.

To read this article in full, please click here

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