Source: CIO Magazine On:
“The operational teams who were focused on creating a great fan experience—they are the unsung heroes of the NBA.”
That’s Krishna Bhagavathula, the National Basketball Association’s chief technology officer, speaking of the back-office warriors who brought basketball back to fans in the midst of a pandemic.
When the Covid-19 crisis arrived and disrupted nearly every business around the world, few industries were as hard-hit as live events—concerts, conventions, sports. As many leagues struggled to adapt, the NBA looked for ways to restart its own season.
Their solution? Play on in isolation.
At a reported cost of $190 million, the NBA’s custom-built isolation zone, just outside of Orlando, Florida, welcomed 22 of the NBA’s 30 teams. There, in July, they resumed training and ultimately played in a safe, Covid-19-free environment.