Customer service is not customer experience (and vice versa)

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When companies conflate customer service and customer experience or put too much emphasis on extraordinary efforts to satisfy customers, they sell both customers and employees short. That's why it is so critical for companies to avoid or do away with the mentality that service equals experience.

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When companies conflate customer service and customer experience or put too much emphasis on extraordinary efforts to satisfy customers, they sell both customers and employees short. That’s why it is so critical for companies to avoid or do away with the mentality that service equals experience.gXQ2KkZuP0Y

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