Deck the Halls with Customer Data

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Has anyone else noticed that this year, "Black Friday" is now a 30-day period between Halloween and Thanksgiving? Retailers shifted their strategy during the pandemic in an attempt to capitalize on our shift to buying everything online. As a result, customers are generating more data than they ever have. After years of growing at a steady rate, we anticipate that digital commerce will grow 30% year-over-year this year alone. You know what that means? It's time to Deck the Halls with Customer Data! Deck the halls with customer data, Fa-la-la-la-la, la-la-la-la Now's the time to move your CDP from beta Fa-la-la-la-la, la-la-la-la Don we now our customer attributes Fa-la-la, la-la-la, la-la-la Brush up on how your marketing hub executes Fa-la-la-la-la, la-la-la-la See the tracking conundrum before us Fa-la-la-la-la, la-la-la-la Wrangle your data without fuss Fa-la-la-la-la, la-la-la-la Follow me in establishing an entity Fa-la-la, la-la-la, la-la-la Use our new Market Guide about resolving identity Fa-la-la-la-la, la-la-la-la Next, the single customer view, it passes Fa-la-la-la-la, la-la-la-la Hail the success, lads and lasses! Fa-la-la-la-la, la-la-la-la Sing, marketing and IT, together Fa-la-la, la-la-la, la-la-la Look what we accomplish, working together! Fa-la-la-la-la, la-la-la-la

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