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Foursquare’s first decade, from viral hit to real business and beyond

Foursquare’s first decade, from viral hit to real business and beyond

Foursquare’s first decade, from viral hit to real business and beyond

Source: Fast Company Magazine On:

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Foursquare cofounder and executive chairman Dennis Crowley on how a SXSW phenom figured out how to matter without scaling up to a billion users; why he loves New York; and what’s next.

On March 11, 2009, an iPhone app called Foursquare formally debuted at the SXSW conference in Austin. It let you explore a city by “checking in” to restaurants, bars, and other physical locations, competing with your friends to rack up badges and “mayorships.” The app was a phenomenon at the show—much as Twitter had been a couple of years earlier—and soon became a much-imitated App Store hit.

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Foursquare’s first decade, from viral hit to real business and beyond Foursquare’s first decade, from viral hit to real business and beyond Foursquare’s first decade, from viral hit to real business and beyond

Foursquare’s first decade, from viral hit to real business and beyond

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Foursquare’s first decade, from viral hit to real business and beyond

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