Great marketing lifted Nike’s Mark Parker and Under Armour’s Kevin Plank—but it couldn’t save them

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Source: Fast Company Magazine On:

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Recent performance disappointments and controversies loom over some iconic brand work that defied but couldn’t out run reality.

Yesterday, both Under Armour founder and CEO Kevin Plank and Nike CEO Mark Parker announced that they would be stepping down from their respective positions in 2020. As sports business moves go, it’d be a bit like LeBron James and Steph Curry announcing their retirement on the same day.

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