How Calm is going beyond an app to promote meditation and mindfulness

How Calm is going beyond an app to promote meditation and mindfulness

How Calm is going beyond an app to promote meditation and mindfulness

Source: Fast Company Magazine On:

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Calm cofounder Michael Acton Smith took the stage at the Fast Company Grill with Matthew McConaughey to explain his mission for “mental fitness.”

When Michael Acton Smith was creating his company with cofounder Alex Tew, there was a blue sky request to get Matthew McConaughey to narrate one of their Sleep Stories (i.e., bedtime tales for adults). A mutual friend connected Smith and McConaughey, McConaughey supplied his smooth Southern vocals to the story “Wonder,” and it became Calm’s most popular Sleep Story–but there was just one problem.

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How Calm is going beyond an app to promote meditation and mindfulness How Calm is going beyond an app to promote meditation and mindfulness How Calm is going beyond an app to promote meditation and mindfulness

How Calm is going beyond an app to promote meditation and mindfulness

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How Calm is going beyond an app to promote meditation and mindfulness

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