How Milk Bar’s Christina Tosi reacted when the cookie crumbled

How Milk Bar’s Christina Tosi reacted when the cookie crumbled

How Milk Bar’s Christina Tosi reacted when the cookie crumbled

Source: Fast Company Magazine On:

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“How do you applaud failure for taking risks, as opposed to failure for not reaching far enough?”

“When you’re on a team of high performers, it’s hard to talk about failure.” But Milk Bar’s founder, Christina Tosi, understands that without talking about mistakes, her cookie company, which features left-field desserts like crack pie and the beloved compost cookie, would never grow past them. In a conversation with editor-in-chief Stephanie Mehta at the Fast Company Grill at SXSW in Austin, Texas, today, she put her own failures front and center.

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How Milk Bar’s Christina Tosi reacted when the cookie crumbled How Milk Bar’s Christina Tosi reacted when the cookie crumbled How Milk Bar’s Christina Tosi reacted when the cookie crumbled

How Milk Bar’s Christina Tosi reacted when the cookie crumbled

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How Milk Bar’s Christina Tosi reacted when the cookie crumbled

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