Innovate or Perish: What Businesses Should Learn from the Pandemic

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Companies that foster a culture of experimentation are the most likely to survive a crisis because they’ve learned to be flexible, according to Wharton’s Serguei Netessine.

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Companies that foster a culture of experimentation are the most likely to survive a crisis because they’ve learned to be flexible, according to Wharton’s Serguei Netessine.

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