L’Oréal supercharges ecommerce with digital tech

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L’Oréal weathered the COVID-19 pandemic well in 2020, boasting a 62% lift in ecommerce revenue year-over-year as people purchased more cosmetics and beauty products online amid retail store closings. There is plenty of credit to pass around, but major credit goes to cloud software along with augmented reality (AR) and live-streaming technologies to better promote products, according to Michael Kingston, CIO of L’Oréal Americas Zone.To read this article in full, please click here(Insider Story)

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L’Oréal weathered the COVID-19 pandemic well in 2020, boasting a 62% lift in ecommerce revenue year-over-year as people purchased more cosmetics and beauty products online amid retail store closings. There is plenty of credit to pass around, but major credit goes to cloud software along with augmented reality (AR) and live-streaming technologies to better promote products, according to Michael Kingston, CIO of L’Oréal Americas Zone.

To read this article in full, please click here

(Insider Story)

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