Nike’s new Snapchat Lens lets you (virtually) wear the U.S. women’s soccer kit

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Source: Fast Company Magazine On:

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For today only, American fans can get hyped for the Women’s World Cup by trying on–and buying–the new kit through Snapchat.

For one day only–TODAY–Nike has launched a new Snapchat Lens that allows fans of the U.S. women’s national soccer team to try on and buy the squad’s new kit before it kicks off the 2019 Women’s World Cup in France on June 11. Fans can pick between the home and away jerseys through an AR filter, then a quick swipe-up will take you to nike.com for an instantaneous purchase.

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