Source: Fast Company Magazine On:
The direct-to-consumer startups are coming for your kids.
This week, Quip, the four-year-old electric toothbrush startup, launched a children’s toothbrush that looks identical to the adult version, only scaled down for smaller hands and mouths. That’s right: It’s a minimalist, design-forward toothbrush that would look at home on a sleek, modern bathroom counter. There are no images of Mickey Mouse, Hello Kitty, or Elmo anywhere.