Click here for an interactive PDF to connect to the notes directly. Malcolm Hawkers' note, Create a Master Data Roadmap With Gartner’s MDM Maturity Model, published in September just re-entered the charts last week and entered at "number 1" spot. It was our most-read piece of research across data and analytics last week, excluding branded notes like Magic Quadrants. This was Malcolm's second "number 1" hit this year: His first was 7 Steps to Build a Successful Business Case for MDM Programs in April. “MDM programs are vital to achieving digital business success, but are also complex and disruptive. Gartner’s MDM Maturity Model gives data and analytics leaders a framework to measure and assess their organization’s MDM capabilities, create an MDM vision and establish a roadmap to reach it.” Enjoy!