Streaming energy

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Streaming video companies enjoyed a year of explosive growth, fueled in part by COVID-19. But to compete in a rapidly changing world, the streaming industry will need to evolve its strategy. Kim David Greenwood, Kate Kennard, and Mark Barao argue that streamers should focus on building universes of content that allow for multiple opportunities to generate revenue (beyond subscriptions) and that engage fans in new ways.

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Streaming video companies enjoyed a year of explosive growth, fueled in part by COVID-19. But to compete in a rapidly changing world, the streaming industry will need to evolve its strategy. Kim David Greenwood, Kate Kennard, and Mark Barao argue that streamers should focus on building universes of content that allow for multiple opportunities to generate revenue (beyond subscriptions) and that engage fans in new ways.h gg1VQLiFk

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