Study Finds that Helping Business Leaders Shift Their Mindset Will Heighten Chances of an Investment in New, Novel Technologies

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When faced with a cutting-edge technological idea, business leaders who are presented with idea in more concrete “how” terms — rather than in abstract “why” terms — are more likely to recognize its utility, which [...]

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When faced with a cutting-edge technological idea, business leaders who are presented with idea in more concrete “how” terms — rather than in abstract “why” terms — are more likely to recognize its utility, which […]

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