Value-for-money perception must go beyond price for European grocers

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The days of competing on price alone are long gone, and the value-for-money perception of many European supermarket chains has been under extreme pressure. Our research shows that perception is driven by several factors that need to be addressed.

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The days of competing on price alone are long gone, and the value-for-money perception of many European supermarket chains has been under extreme pressure. Our research shows that perception is driven by several factors that need to be addressed.

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