What Stops Digital Businesses from Succeeding Globally?

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In an interview about his new book ‘The Platform Paradox,’ Wharton’s Mauro Guillén explains why digital platforms can dominate some markets while floundering in others, and what it takes to create a successful global strategy.

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In an interview about his new book ‘The Platform Paradox,’ Wharton’s Mauro Guillén explains why digital platforms can dominate some markets while floundering in others, and what it takes to create a successful global strategy.

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