corporate strategy

Business Use of Web 2.0

 The paper examines the business use of web 2.0 – what is web 2.0 and what makes it different from both business and technological perspectives? What is the value proposition of web 2.0 and how businesses can best leverage it?

e_Business Strategy – Part 1

 Definition of key e-business concepts such as e-business, electronic commerce and mobile e-commerce, and the concepts of strategy and value creation. Overview of the phases of evolution of e-Business over the last decade.

e-Business Marketing Metrics

 This whitepaper discusses e-business marketing planning and e-business metrics to measure the success of the e-marketing plan.

Six ways to make Web 2.0 work

  This paper presents the results of a research study conducted by McKinsey to gain insights into the business use of Web 2.0 technologies.

Business Model Guide

This business model guide provides a step by step introduction to business models and using them to gain competitive advantage

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