This research study determined that organizations that clearly define sources of value provide superior value to customers – consequently, creating more business value. To prove its point, the researchers developed metrics to quantify value discipline choice and clarity and explored the relationship between market orientation and value discipline clarity. Can these lessons be applied to an IT Organization?
This seminal article on value disciplines is a MUST read. It discusses the basis of competitive domination: differentiated value! Those who define it, deliver it and take it out of their competitors’ reach win. Hands down.
This presentation introduces Earned Value Management Systems (EVMS) in simple, easy to understand terms with practical examples.
A look at some of the often overlooked benefits of conferencing services to different levels of an organization.
Managing for customer lifetime value is a wonderful ambition but remains a pipe dream for most companies.
What is the lifetime value of a "customer"? Use this simple but powerful toolkit to get an answer.
What is the connection between shareholder value and customer lifetime value? Read On…
What is the impact of customer retention efforts on Customer lifetime value? Read On…
Despite good intentions, what retailers deliver is not always what shoppers want. Bringing customer insights into everyday operational decisions can help retailers close the gap.