customer service

Customer Service Innovation: What You Need to Know

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At its core, customer service is simple: Make sure your customers are happy. But even if you’ve succeeded in making your customers happy for a time, constantly improving your customer service should be a goal for you and your business, as it can help you stand out from competitors.

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Do Market Oriented IT Organizations Produce More Value?

This research study determined that organizations that clearly define sources of value provide superior value to customers – consequently, creating more business value. To prove its point, the researchers developed metrics to quantify value discipline choice and clarity and explored the relationship between market orientation and value discipline clarity. Can these lessons be applied to an IT Organization?

Competitive Advantage Through Value Discipline

This seminal article on value disciplines is a MUST read. It discusses the basis of competitive domination: differentiated value! Those who define it, deliver it and take it out of their competitors’ reach win. Hands down.