Introduction to e-Marketing and e-CRM

This presentation discusses the impact of internet related technologies on an organizations marketing and customer relationship management – how to create effective e-marketing and e-CRM capabilities to leverage internet related tools and technologies? how to create an e-marketing plan? what are the differences between traditional and new media? (44 Slides)

Introduction to Network Economics

This presentation discusses network effect and their use in e-business strategy – create competitive differentiation and barriers to entry. How to create switching cost for customers? what are the key concepts in network economics and lock-in? how to calculate switching costs? what are the different types of lock-ins and some examples of business lock-in? (19 Slides)

Digital Self

<span style="font-size: 13px;">This white paper discusses that CSPs that want to take advantage of the paradigm shift from a&nbsp;<span style="font-family: Helvetica, Arial, sans-serif;">closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams&nbsp;</span><span style="font-family: Helvetica, Arial, sans-serif;">this shift creates, CSPs need to transform into customer-centric businesses the key to which is the understanding of customers&rsquo; preferences, behaviors, wishes and needs &ndash; in short their Digital Self.</span></span>

Selling on the Web

This presentation discusses digital revenue models and building a web presence.

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