Nordstrom, for one, is meeting the bricks and clicks challenge head on. The chain’s online shoppers might not hear that live piano player in the background as they point and click or be able to grab a bite at the café after making a purchase, but there’s little else about Nordstrom’s traditional brand that is absent from its digital presence.
This in-depth e-book walks you through the key steps in the formulation and implementation of an e-Business strategy. It also provides case studies to illustrate key e-strategy concepts. Excellent Read! (500 pages)
This paper details the implementation considerations – planning and problems/issues faced – for an internet enabled Enterprise Resource Planning (ERP) System.
In 2000, UK eUniversity was launched to counter the perceived threat from emerging online universities such as the University of Phoenix. By 2004, the $113M venture was on its knees. What went wrong? The author contends that the many reports published in the aftermath do not get to the bottom of this story.
Boo.com burst into flames six months after launch but not before burning through $185M. So what happened to the promise of an exceptionally profitable website? This e_Business case study tries to find out!
This article discusses the demise of the hip online retailer Boo.com and culls lessons for existing and prospective e-tailers.
This document presents a web site strategy for a fictitious company to illustrate the key factors to consider.
This case study describes the steps to developing a portal strategy.
This case study describes the creation and implementation of a web portal strategy.
This paper analyzes the early efforts of magazine publishers that actively provided online content. This research specifically focused on the relationship between the pursuit of various revenue streams and the impact of these streams on firm performance.