This document provides guidance to the CxO to transform their business for the digital age. This guide to digital transformation defines and describes digital business, lays out the imperative for the CEO to transform their business to the digital age, discusses the options for implementation, and recommends a step by step approach for migration. Excellent Read!
This in-depth e-book walks you through the key steps in the formulation and implementation of an e-Business strategy. It also provides case studies to illustrate key e-strategy concepts. Excellent Read! (500 pages)
This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the basics of digital marketing and implement them for competitive advantage. (150 pages)
This presentation provides an overview of e-Business strategy – from concept to implementation. What is e-business strategy? What are the steps required to implement an e-strategy? (86 slides)
This dated – published in 2000! – report provides a good framework for a discussion on e-business strategy – how to look at e-business in an enterprise setting? what works and what does not and how do we know? Well worth a read!
This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.
This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?
This paper defines and describes wikis – taking Wikipedia as an example – in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts – the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
This document presents a web site strategy for a fictitious company to illustrate the key factors to consider.
This Web Site Strategy Template can be used as a framework to create your web strategy.