Topic: online strategy

e-Book: Digital Disruption of Mass Communications

This e-book discusses how the Internet has disrupted mass communications and the lessons learned from this transformation. These lessons must be grasped by those outside the media industry for they apply universally! (150 pages)

Has e-Business become inevitable now?

Ivy league has given in to the e-Business tsunami. Is this an isolated instance or a harbinger of things to follow? UPenn Goes Online

eBook: Guide to Digital Business Transformation

This document provides guidance to the CxO to transform their business for the digital age. This guide to digital transformation defines and describes digital business, lays out the imperative for the CEO to transform their business to the digital age, discusses the options for implementation, and recommends a step by step approach for migration. Excellent Read!

e-Book: The Complete Guide to e-business Strategy

This in-depth e-book walks you through the key steps in the formulation and implementation of an e-Business strategy. It also provides case studies to illustrate key e-strategy concepts. Excellent Read! (500 pages)

Introduction to Network Economics

This presentation discusses network effect and their use in e-business strategy – create competitive differentiation and barriers to entry. How to create switching cost for customers? what are the key concepts in network economics and lock-in? how to calculate switching costs? what are the different types of lock-ins and some examples of business lock-in? (19 Slides)

Introduction to e-Business Strategy

This presentation provides an overview of e-Business strategy – from concept to implementation. What is e-business strategy? What are the steps required to implement an e-strategy? (86 slides)

Global Portal Strategy

This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?

Social Media Planning for B2B Companies

This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?

Editor's Picks

Sample IT Strategy Plan

A good IT Strategy Plan that you can use as a template to create your own.

IT Strategy Presentation

This in-depth – 78 pages – presentation goes into just about everything you would have wanted to know about IT Strategy aka business IT alignment (ICT Strategy, IS strategy, IS strategic alignment, IT Alignment, strategic information systems planning (SISP)…)

IT Strategy Example

This is an in-depth information technology strategic planning example that details the process and framework that CIOs can adapt to give direction to their own IT Organizations. Excellent Read!! (200 pages)

IT Strategy Template

Use this template to create an IT strategic plan for your organization – aligning business with IT strategy. IT Strategy Template can be downloaded for free by CIO Index members.

7 Steps to Business and IT Alignment

No business will ever reach the goal of “business and IT alignment”. Should this discourage you from pursuing business and IT alignment? NO! It is a worthy goal to pursue. Indeed, it is a critical one to pursue. You might never reach alignment but you can take steps to get ever closer. This requires a process. Often, we ignore the fact that business and IT alignment is a process. This process does not have a starting point nor does it have an end. It is a series of “learn and do” cycles that incrementally get towards alignment. Let me explain.

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