online strategy

e-Book: Digital Disruption of Mass Communications

This e-book discusses how the Internet has disrupted mass communications and the lessons learned from this transformation. These lessons must be grasped by those outside the media industry for they apply universally! (150 pages)

eBook: Guide to Digital Business Transformation

This document provides guidance to the CxO to transform their business for the digital age. This guide to digital transformation defines and describes digital business, lays out the imperative for the CEO to transform their business to the digital age, discusses the options for implementation, and recommends a step by step approach for migration. Excellent Read!

e-Book: The Complete Guide to e-business Strategy

This in-depth e-book walks you through the key steps in the formulation and implementation of an e-Business strategy. It also provides case studies to illustrate key e-strategy concepts. Excellent Read! (500 pages)

Introduction to e-Business Strategy

This presentation provides an overview of e-Business strategy – from concept to implementation. What is e-business strategy? What are the steps required to implement an e-strategy? (86 slides)

Introduction to Network Economics

This presentation discusses network effect and their use in e-business strategy – create competitive differentiation and barriers to entry. How to create switching cost for customers? what are the key concepts in network economics and lock-in? how to calculate switching costs? what are the different types of lock-ins and some examples of business lock-in? (19 Slides)

Global Portal Strategy

This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?

Social Media Planning for B2B Companies

This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?

Web Site Strategy Sample

This document presents a web site strategy for a fictitious company to illustrate the key factors to consider.

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