Topic: social networking strategy marketing

How Not to Botch Social Media

Conversations about your business are taking place every day on blogs, forums, and social media sites. What do you do about them? This whitepaper discusses dos and don’ts of managing conversations about your brand.

Social Media Policy

This presentation discusses best practices for setting a social media policy for your organization based upon use cases – social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.

10 Social Media Tips

<div>Kodak’s chief blogger shares their experience with social media marketing – what is social media? how can it help your business? what are social media best practices? Although directed at small businesses, this advice is applicable to the enterprise as well.</div>

Simple Social Media Strategy Template

This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy – diagnostic, strategy development, implementation, assessment and refinement.

Developing a Social Brand

This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.

Using Social Media for Human Resources

How do HR professionals and HR consultants use social media and Web 2.0 technologies? A survey of HR professionals found that many of them are fully aware of the potential of these technologies. However, opportunities exist to improve their knowledge

Social Media Marketing Best Practices

This presentation describes the social media marketing best practices at an educational institution – lessons can be applied to any industry.

Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

Editor's Picks

Sample IT Strategy Plan

A good IT Strategy Plan that you can use as a template to create your own.

IT Strategy Presentation

This in-depth – 78 pages – presentation goes into just about everything you would have wanted to know about IT Strategy aka business IT alignment (ICT Strategy, IS strategy, IS strategic alignment, IT Alignment, strategic information systems planning (SISP)…)

IT Strategy Example

This is an in-depth information technology strategic planning example that details the process and framework that CIOs can adapt to give direction to their own IT Organizations. Excellent Read!! (200 pages)

IT Strategy Template

Use this template to create an IT strategic plan for your organization – aligning business with IT strategy. IT Strategy Template can be downloaded for free by CIO Index members.

7 Steps to Business and IT Alignment

No business will ever reach the goal of “business and IT alignment”. Should this discourage you from pursuing business and IT alignment? NO! It is a worthy goal to pursue. Indeed, it is a critical one to pursue. You might never reach alignment but you can take steps to get ever closer. This requires a process. Often, we ignore the fact that business and IT alignment is a process. This process does not have a starting point nor does it have an end. It is a series of “learn and do” cycles that incrementally get towards alignment. Let me explain.

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