Seizing the Mobile Enterprise Opportunity


This paper discusses that ISVs that are ready to capitalize on today's huge mobile market opportunity will need to watch the horizon carefully to stay ahead of the fast pace of change in the mobile marketplace. While it may seem like a moving target, having a sound mobile strategy and a clear understanding of the key market forces can help you keep apace of change. The alternative—waiting for market volatility to erode, and losing competitive advantage in the process—is a far riskier path to take.





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