"Social media marketing is quickly becoming an important part of online marketing strategies. Marketing budgets have been expanded or reallocated to support social media initiatives, and new positions like social media marketing director, new media marketer, and social media brand manager have been created to help drive this emerging field. While many of the same principles and lessons learned from traditional marketing practices are applicable, marketers must also learn to tailor their approaches and adopt and develop a new set of best practices for social media settings."
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