Aligning IT Strategy with Business Strategy Using the Balanced Scorecard




This case study discusses aligning information technology (IT/ICT) strategy with business strategy using the Balanced Scorecard, at a multinational pharmaceutical company.

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  Business IT Alignment     Business IT Alignment Framework     business it chasm     business it disconnect     business IT Management     business strategy     IT alignment     it strategy     it strategy alignment     it strategy for business value     IT Strategy Framework     manage IT as a business     value based it alignment  

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