One recent study found that 20 percent of the revenue generated from the top 2,000 US and European companies comes from alliances. The problem is that that revenue number actually should be considerably higher. The truth is, many of these alliances are performing well below their potential.
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Alliances: Adapting Governance Models to Maximize Alliance Performance
One recent study found that 20 percent of the revenue generated from the top 2,000 US and European companies comes from alliances. The problem is that that revenue number actually should be considerably higher. The truth is, many of these alliances are performing well below their potential.
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