A combination of forces is changing industries around us. In my opinion, no industry is exempt; it is only a matter of time. The biggest changes are being forced by the internet. It has changed customer psychographics. The attached abstract is a good reminder to all of us - our business needs to respond!
Business Model Innovation: The End of Advertising As We Know It
- Webmaster Global
- Expert Editor - IT Management
Download Business Model Innovation: The End of Advertising As We Know It
Traditional advertising players - broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.
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