Over the past decade e-Business has evolved to a point where players are established and wannbes have found their rightful place in history books in the chapter next to dinosaurs. What made eBay successful? What caused the demise of WebVan? Why is Facebook on a romp? Why has MySpace diminished to a “has been”?
This paper explores the business use of web 2.0 – what is web 2.0? What makes web 2.0 different? What are the the business models associated with Web 2.0? The paper tries to understand both business and technological tactics/strategies and value propositions for businesses to best leverage web 2.0.