Digital Content Revenue Strategies


This paper analyzes the early efforts of magazine publishers that actively provided online content. This research specifically focused on the relationship between the pursuit of various revenue streams and the impact of these streams on firm performance.

ABSTRACT There is tremendous confusion among practitioners regarding the relationship between various potential online revenue streams and the performance of a firm's online efforts. Such questions are of particular interest to firms that provide information goods, due both to the unique characteristics of such goods and the fact that such products are increasingly offered free by online providers. Using the magazine publishing industry as a context, this paper provides an empirical exploration of various revenue streams and relates them to manager assessment of the performance of the firm's online efforts. These results present, to the authors' knowledge, the first empirical


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