Digital Self

<span style="font-size: 13px;">This white paper discusses that CSPs that want to take advantage of the paradigm shift from a&nbsp;<span style="font-family: Helvetica, Arial, sans-serif;">closed world of telecommunications networks to the open internet environment, need to provide a more personalized communications experience. In order to benefit from the emerging revenue streams&nbsp;</span><span style="font-family: Helvetica, Arial, sans-serif;">this shift creates, CSPs need to transform into customer-centric businesses the key to which is the understanding of customers&rsquo; preferences, behaviors, wishes and needs &ndash; in short their Digital Self.</span></span>