e-Book: 16 Steps to Crafting a Digital Strategy that Works

How to create an effective digital business strategy? Read On!

This e-book provides step-by-step guidance on creating an effective digital strategy. CIOs can learn a structured approach to strategic planning for the internet age. Excellent Read! (50+ pgs)

This guide to digital strategy will help you understand:

• What is a digital strategy?
• What are different approaches to digital strategy?
• What are the key components or elements of a good digital strategy?
• Why is a structured digital strategy critical to enterprise success?
• What is a robust digital strategy framework?
• What are the steps in building a digital business strategy?

Digital strategy offers new and unique opportunities to create value. For example, positioning your brand or engaging your customers to a level previously not possible. Often, CMO focus on how to create a digital marketing strategy and CIOs follow with the IT infrastructure in support. However, a complete digital strategy framework (Like one developed by McKinsey consulting) must factor in both in a holistic way. CIOs can use this guidance to create a digital strategy template.