This research on the business value generated by social media discusses the following:
- Does social media affect product sales?
- How does social media drive product sales?
- What type of social media affects product sales?
- What are the relevant metrics to track for business impact?
- How to leverage social media for business success?
This discussion sheds light on the factors driving success online so we can formulate appropriate e-strategies not just more effective marketing communications. CIOs are increasingly expected to not just participate in these discussions but also to drive them This research will get you on your way!