e-Book: Primer on e-Business


A Guide to Creating and Operating an e-Business From an Owner's Perspective.

This in-depth discussion introduces key concepts in electronic commerce from a business management perspective. CIOs can learn the key aspects of e-Business - from concept to implementation and operations. Excellent Read! (200+ pgs)

This guide to conducting business on the web will help you understand:

  • What is electronic commerce/business?
  • Why is e-Business shaking up businesses and industries?
  • Why is e-Business critical to the success of brick and mortar companies?
  • How to create an effective e-Strategy?
  • How to use e-Business to create competitive advantage?
  • How to create an effective e-Business capability?
  • What is e-Marketing and how to market on the net?
  • What is e-Procurement and how to buy in the web?
  • What does it take to run a business on the web?
  • How to manage the financial aspects of an e-Business?
  • What are some legal issues related to e-Business?
  • How to avoid common pitfalls in e-Business?
  • How to secure an e-Business?

This is a discussion from the e-Business owner's perspective - from concept to strategy, implementation, marketing, procurement, finance, selling, legal, operations etc. - that will teach you how to operate like a CEO of your own e-Business within a business. MUST Read!


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Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf.


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