Exploring the FTC Guidelines for Social Media

  • November 28, 2018
  • Expert Editor - IT Management

This whitepaper discusses FTC guidelines for "sponsored conversations" (paid endorsements from bloggers?) and proposes best practices to follow to avoid not only undue FTC scrutiny but also adverse consumer reaction to this increasingly popular but controversial marketing practice.





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Related:
  1. Social Media Trends and Best Practices
  2. Social Media Benefits and Concerns
  3. Social Media Strategy Framework
  4. Social Media Marketing Best Practices
  5. Social Media Legal Issues

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