Research: Digital Culture Challenge, IT, Digital Transformation


Learn how to build a robust digital culture, ensuring successful digital transformation.


In today's digital era, companies across industries face an unexpected obstacle in their digital transformation journey: organizational culture. This research report provides a comprehensive look into how an organization's culture can serve as a roadblock or a catalyst for digital transformation.

The research reveals a stark disconnect between leadership and employees regarding understanding and embracing a digital culture. This gap poses a significant challenge for organizations that strive to become more intelligent, data-driven, collaborative, innovative, experimental, open, digital-first, agile, flexible, and customer-oriented.

The report is based on extensive research involving a survey of 1,700 respondents from 340 companies across eight geographies and two continents, supplemented by interviews with academicians, industry leads, and employees to understand culture transformation challenges.

Analyzing digital culture across various dimensions, this study aims to define what it means, how organizations can foster it, and the potential roadblocks to building a digital culture. Additionally, the report scrutinizes best practices at various organizations and offers practical guidance on evolving your digital culture. It also discusses approaches organizations take to create a digital culture and examines if specific sectors or countries have a more advanced digital culture than others.

The learnings from this research report can help IT professionals understand the importance of digital culture in facilitating digital transformation, bridging the gap between leadership and employees, and how to create a conducive digital culture in their organizations.

The learning from this research is invaluable for CIOs, given their strategic position in an organization's digital transformation journey. The primary findings offer a roadmap for understanding and addressing real-world challenges that IT leaders commonly face.

  1. Cultural Transformation for Digital Readiness: The research report underscores that cultural readiness is crucial for digital transformation. CIOs must invest in creating an environment that encourages data-driven decision-making, collaboration, innovation, agility, customer-centricity, and openness to external ideas. Creating and implementing strategies that foster such a digital culture is important.
  2. Leadership-Employee Disconnect: A significant finding is the gap between leadership's perception of digital culture and the reality perceived by employees. CIOs can bridge this gap by fostering better communication, setting clear digital transformation goals, and ensuring employees' involvement in the digital transformation process.
  3. Tailored Strategies for Different Sectors and Regions: The study finds variations in digital culture across sectors and geographies. IT leaders must consider these variations when planning and implementing digital strategies. Understanding the unique dynamics of their specific sector and region can help CIOs customize their digital transformation approach for better success.
  4. Promoting Collaboration and Innovation: CIOs can use the learning from this paper to develop programs that foster collaboration both within and outside the organization. Building alliances with startups, academia, and third-party entities can help spur innovation and bring in fresh perspectives.
  5. Enhancing Employee Skills for the Digital Age: The research report highlights the need for investing in digital training and tools for employees. This could be a key action item for CIOs to ensure their workforce is equipped with the necessary digital skills.
  6. Role of Digital Twin Technology: CIOs can provide a more seamless and efficient system for their organizations by understanding and leveraging the concept of Digital Twins.

Through these learnings, CIOs can better guide their organizations toward successful digital transformation, improving efficiency, innovation, and overall business growth.




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