Rethinking measurement: More than evaluating performance

Management should focus on using measurement frameworks that show the hypothesized relationships between desired outcomes and the drivers (or leading indicators) of those outcomes; what's more, developing the right measures and using measurement data must be iterative and highly interactive.
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Management should focus on using measurement frameworks that show the hypothesized relationships between desired outcomes and the drivers (or leading indicators) of those outcomes; what's more, developing the right measures and using measurement data must be iterative and highly interactive.Trans
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