Social media is growing like weed. As a marketer that is great because you have unprecedented reach, ability to forge lasting relationships and your messages have relevance to a highly engaged audience.
At the same time marketers face key challenges - most related to privacy.
So, how do you market effectively and efficiently in social media without infringing on customer privacy?
These best practices are designed to help create a social marketing program that leverages the medium effectively without creating a legal and ethical nightmare for you.
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