"Entering social media without a clear and compelling answer to why you should simply doesn’t work. Find out if your company should consider itself invited to the party.
Social media has transformed how companies communicate and engage with their customers. It’s a party that will rage on with or without you. But with a celebration this big, it would be a shame if your company missed it.
Entering social media without a clear and compelling answer to why you should, probably won’t work. Worse yet, it can detract from other valuable efforts within your organization, leading your company on the equivalent of a wild goose chase as marketers collect useless data or fail to respond authentically to customers.
However, with a well-thought through strategy that first considers why you should go, there’s every reason for you to join the party"